The most optimistic health insurer
needed a cure for bad vibes

The most optimistic
health insurer
needed a cure for bad vibes

Carl The Hawaii Dude: “If I can, everyone can live a healthy life without worries. “

Carl The Hawaii Dude:
“If I can, everyone can live a healthy life without worries. “

Anderzorg

Anderzorg

#TheLifeEnjoyer

#TheLifeEnjoyer

The Challenge

The Challenge

In The Netherlands, people can switch their health insurance every year. These ‘switchers’ are mainly driven by a low premium. So how to stand out in a crowded switching period and saturated health insurance landscape?

In The Netherlands, people can switch their health insurance every year. These ‘switchers’ are mainly driven by a low premium. So how to stand out in a crowded switching period and saturated health insurance landscape?

Sometimes it almost feels like we are cornered by negative news about burn-outs, social pressure, phone addiction, housing problems. Anderzorg - a relative small and forward thinking health insurer - is convinced that life is much better and healthier when you look at it from the bright side and healthcare should be the last thing to worry about. 

We introduced ‘#TheLifeEnjoyer’ to underline Anderzorg’s positive take on life. Our optimistic campaign with quirky life enjoyers showed that anyone can be the comic relief at a grey environment or can find the best solution to enjoy life to the fullest. Our life enjoyers became a happy note between all the bad vibes surrounding us. 

Sometimes it almost feels like we are cornered by negative news about burn-outs, social pressure, phone addiction, housing problems. Anderzorg - a relative small and forward thinking health insurer - is convinced that life is much better and healthier when you look at it from the bright side and healthcare should be the last thing to worry about. 

We introduced ‘#TheLifeEnjoyer’ to underline Anderzorg’s positive take on life. Our optimistic campaign with quirky life enjoyers showed that anyone can be the comic relief at a grey environment or can find the best solution to enjoy life to the fullest. Our life enjoyers became a happy note between all the bad vibes surrounding us. 

We suited the action to the word, we introduced an Instagram course with Reine Rek - practical philosopher for The School of Life - to help everyone to become a #TheLifeEnjoyer themselves.

We suited the action to the word, we introduced an Instagram course with Reine Rek - practical philosopher for The School of Life - to help everyone to become a #TheLifeEnjoyer themselves.