The challenge

The Challenge

Anderzorg, a small, progressive insurer, believes in the power of positivity for a better, healthier life, with healthcare as a minor concern. How to stand out in a price-driven market, where many insurers are campaigning, with a message emphasizing mental health and life's joys?

In The Netherlands, people can switch their health insurance every year. These ‘switchers’ are mainly driven by a low premium. So how to stand out in a crowded switching period and saturated health insurance landscape?

When the news was dominated by negative stories about burnout, social pressure, phone addiction, and housing problems, we introduced ‘The Life Enjoyer’ — a positive counterpoint personified by quirky individuals who lead by example, look on the bright side, and take life into their own hands.

When the news was dominated by negative stories about burnout, social pressure, phone addiction, and housing problems, we introduced ‘The Life Enjoyer’ — a positive counterpoint personified by quirky individuals who lead by example, look on the bright side, and take life into their own hands.

On social, we put our words into action by introducing an Instagram course with Reine Rek
(practical philosopher for The School of Life) to help everyone become a #TheLifeEnjoyer.

On social, we put our words into action by introducing an Instagram course with Reine Rek (practical philosopher for The School of Life) to help everyone become a #TheLifeEnjoyer.