Your best buddy when
you want to study
Your best buddy when
you want to study
Your best buddy when
you want to study
Dutch Government
The challenge
Transitioning to Higher Education is challenging for teens who come from backgrounds where this isn’t the norm. They lack the support and guidance of experienced family members. And balancing final exams with preparing for this unfamiliar territory can be overwhelming.
Our solution
We introduced ‘The StudyPrepper’ — a sidekick that breaks down every step you need to take and gives timely reminders. This role was performed by relatable Dutch rapper Willie Wartaal, known from 'De Jeugd van Tegenwoordig' and the TV show 'Villa Achterwerk Live'.
Our campaign showed that the transition to Higher Vocational Education or University can be made a lot easier with the right support.
Campaign
Teens are often pressed for time. They juggle responsibilities like part-time jobs, social lives, and studying. All they need is some proper guidance at the right place and the right moment.
That's why 'The StudyPrepper' appeared on Spotify, YouTube, social media, and mobile ads. He sent automatic notifications to remind young people about crucial to-dos, helping them stay on track.
Teens are often pressed for time. They juggle responsibilities like part-time jobs, social lives, and studying. All they need is some proper guidance at the right place and the right moment.
That's why 'The StudyPrepper' appeared on Spotify, YouTube, social media, and mobile ads. He sent automatic notifications to remind young people about crucial to-dos, helping them stay on track.
Teens are often pressed for time. They juggle responsibilities like part-time jobs, social lives, and studying. All they need is some proper guidance at the right place and the right moment.
That's why 'The StudyPrepper' appeared on Spotify, YouTube, social media, and mobile ads. He sent automatic notifications to remind young people about crucial to-dos, helping them stay on track.
Online tool
The StudyPrepper also provided teens with an online tool that showed the five phases students had to navigate with all the to-do's.
School counsellors actively promoted this valuable resource to their students, increasing its reach and impact.
The StudyPrepper also provided teens with an online tool that showed the five phases students had to navigate with all the to-do's.
School counsellors actively promoted this valuable resource to their students, increasing its reach and impact.