In 2019, Dutch government brand NIX18 celebrated its five year anniversary. The brand helps parents to make rules about under age drinking and since the start it has been an agreement: Nothing under 18 - Donāt smoke, donāt drink. Although, the brandās success we needed to make NIX18 much easier to talk about.
We all know that teens and rules donāt mix very well. It is better to keep the NIX18 on the agenda instead of making a big deal out of it every single time you talk about. So we introduced āSmall talk about āNothing (NIX18). Commercials showed how easy it can be to talk about drinking and NIX18. Just be creative when the occasion occurs. Our campaign changed NIX18 from an agreement into a helpful tool for parents.
The campaign also celebrated NIX18ās five year anniversary. We encouraged parents with the stunning results of the brand and with the experience of parents and their teens that grew up with NIX18.
The campaign also celebrated NIX18ās five year anniversary. We encouraged parents with the stunning results of the brand and with the experience of parents and their teens that grew up with NIX18.
On radio and social we helped parents with witty replies to outsmart their teenās smartass reasons to drink or smoke.
On radio and social we helped parents with witty replies to outsmart their teenās smartass reasons to drink or smoke.
Together with VUE cinemas, we introduced: Sunday about āNothingā. A new cinema event at which parents can bring their teen to a popular movie for free. We gave parents some quality time with their āoccupiedā teen and even more important: a handy excuse to talk about NIX18.
Together with VUE cinemas, we introduced: Sunday about āNothingā. A new cinema event at which parents can bring their teen to a popular movie for free. We gave parents some quality time with their āoccupiedā teen and even more important: a handy excuse to talk about NIX18.