Dutch Goverment
āCome on, it's just a beer!" Many parents dread hearing this from their teens. Talking about underage drinking and smoking is tough. The Dutch government's Nix18 (Nothing under 18) agreement was aimed to help, but often became a one-off talk. Research shows regular, casual chats work better, but how can parents make that happen?
We introduced small conversation starters for parents on unexpected moments ā small talk about Nothing (NIX18). Our commercials showed how easy it can be to talk about NIX18 when the occasion arises. With our campaign, we evolved Nix18 from a single contract into an indispensable, continual parenting aid.
On radio and social we helped parents with witty replies to
outsmart their teenās smartass reasons to drink or smoke.
On radio and social we helped parents with witty replies to outsmart their teenās smartass reasons to drink or smoke.
On radio and social we helped parents with witty replies to outsmart their teenās smartass reasons to drink or smoke.
Together with VUE cinemas, we introduced the āSunday of Nothingā cinema event, inviting parents to bring their teens for a free movie and quality time ā a perfect low-key opportunity to talk about Nix18.
Together with VUE cinemas, we introduced: Sunday about āNothingā. A new cinema event at which parents can bring their teen to a popular movie for free. We gave parents some quality time with their āoccupiedā teen and even more important: a handy excuse to talk about NIX18.
Together with VUE cinemas, we introduced: Sunday about āNothingā. A new cinema event at which parents can bring their teen to a popular movie for free. We gave parents some quality time with their āoccupiedā teen and even more important: a handy excuse to talk about NIX18.