The first escape room
you want to escape into

The first
escape room
you want to escape into

find the

Riddle Room

find the
Riddle Room

AccorHotels

The Challenge

AccorHotels is a worldwide leader in travel and leisure, but young people prefer home rentals like AirBnb. So how to engage a hard to reach target audience with AccorHotels’ hotel brands?

Our Solution

A hotel stay is both pleasurable and adventurous, sometimes even mysterious. A hotel room that really suits your needs is a room you don’t want to escape. We launched the first room you want to escape into: The Riddle Room. A virtual room filled with riddles, hidden in one the 16.130 AccorHotels’ hotel rooms in the Benelux. By solving three riddles, players could guess the Riddle Room’s secret location - the hotel brand and specific hotel - and win a luxurious overnight stay.

10 hotel brands,
10 Riddle Rooms

In 30 days, we opened 10 Riddle Rooms. Every Riddle Room raised awareness for a hotel brand’s proposition. Each room had 3 custom-made riddles that matched the hotel its vibe and hospitality. The storyline was linear, but the chatbot’s responses, multiple hints and witty answers created a dynamic and entertaining chat flow.

Visually engaging chat experience

We created a visually exciting experience that felt like a personal guided tour, we utilised FB Messenger’s possibilities including gif animations, videos, photo carousels, audio files, emoji interactions and even 360° photos in the webview. The Riddle Room was the first visually engaging FB Messenger game of its kind.