AccorHotels
AccorHotels
AccorHotels is a worldwide leader in travel and leisure, but young people prefer home rentals like AirBnb. So how to engage a hard to reach target audience with AccorHotels’ hotel brands?
AccorHotels is a worldwide leader in travel and leisure, but young people prefer home rentals like AirBnb. So how to engage a hard to reach target audience with AccorHotels’ hotel brands?
A hotel stay is both pleasurable and adventurous, sometimes even mysterious. A hotel room that really suits your needs is a room you don’t want to escape. We launched the first room you want to escape into: The Riddle Room. A virtual room filled with riddles, hidden in one the 16.130 AccorHotels’ hotel rooms in the Benelux. By solving three riddles, players could guess the Riddle Room’s secret location - the hotel brand and specific hotel - and win a luxurious overnight stay.
A hotel stay is both pleasurable and adventurous, sometimes even mysterious. A hotel room that really suits your needs is a room you don’t want to escape. We launched the first room you want to escape into: The Riddle Room. A virtual room filled with riddles, hidden in one the 16.130 AccorHotels’ hotel rooms in the Benelux. By solving three riddles, players could guess the Riddle Room’s secret location - the hotel brand and specific hotel - and win a luxurious overnight stay.
In 30 days, we opened 10 Riddle Rooms. Every Riddle Room raised awareness for a hotel brand’s proposition. Each room had 3 custom-made riddles that matched the hotel its vibe and hospitality. The storyline was linear, but the chatbot’s responses, multiple hints and witty answers created a dynamic and entertaining chat flow.
We created a visually exciting experience that felt like a personal guided tour, we utilised FB Messenger’s possibilities including gif animations, videos, photo carousels, audio files, emoji interactions and even 360° photos in the webview. The Riddle Room was the first visually engaging FB Messenger game of its kind.
We created a visually exciting experience that felt like a personal guided tour, we utilised FB Messenger’s possibilities including gif animations, videos, photo carousels, audio files, emoji interactions and even 360° photos in the webview. The Riddle Room was the first visually engaging FB Messenger game of its kind.