Shifting distracted driving from the
driversā responsibility into everyoneās
Shifting distracted
driving from
thedriversā
responsibility
into everyoneās
The Challenge
The Challenge
Distracted driving and cycling is a leading cause of the increase of traffic accidents in The Netherlands. Phone addiction and FOMO are hard to cure, so how to reduce distracted driving?
Distracted driving and cycling is a leading cause of the increase of traffic accidents in The Netherlands. Phone addiction and FOMO are hard to cure, so how to reduce distracted driving?
Our Solution
Our Solution
Research proves how hard it is to ignore our mobile phone. Incoming messages are irresistible, so we made distracted driving a problem that concerns all of us. We introduced āMONOā, a new government brand that inspires everyone to take responsibility to keep their and othersā eyes on the road.
Research proves how hard it is to ignore our mobile phone. Incoming messages are irresistible, so we made distracted driving a problem that concerns all of us. We introduced āMONOā, a new government brand that inspires everyone to take responsibility to keep their and othersā eyes on the road.
MONO stands for one, do only thing on the road and thatās driving or biking. Our campaign was the first campaign that also addresses the social environment of the driver, because if you care about someone, you donāt distract them while theyāre driving or biking. With MONO, we launched a brand and the start of a 10 year lasting campaign.
MONO stands for one, do only thing on the road and thatās driving or biking. Our campaign was the first campaign that also addresses the social environment of the driver, because if you care about someone, you donāt distract them while theyāre driving or biking. With MONO, we launched a brand and the start of a 10 year lasting campaign.
Cross othersā lives
Cross othersā lives
One single text or Whatsapp can affect multiple peopleās lives. In our campaign, we showed interconnected stories that meet on the same crossroad. What could have happened when one single message distracted a driver or a cyclist?
One single text or Whatsapp can affect multiple peopleās lives. In our campaign, we showed interconnected stories that meet on the same crossroad. What could have happened when one single message distracted a driver or a cyclist?
