Reinventing retail with the world's first AI-powered car showroom
Reinventing retail with the world's first AI-powered car showroom
Lotus Cars
Lotus Cars
The challenge
The challenge
The Challenge
Lotus Cars shifted to a luxury electric sports car brand focusing on global online sales. Given a very limited geographical footprint, how can we give their high-demanding and tech-savvy audience a premium online buying experience?
Lotus Cars shifted to a luxury electric sports car brand focusing on global online sales. Given a very limited geographical footprint, how can we give their high-demanding and tech-savvy audience a premium online buying experience?
Lotus Cars shifted to a luxury electric sports car brand focusing on global online sales. Given a very limited geographical footprint, how can we give their high-demanding and tech-savvy audience a premium online buying experience?
Our solution
We’ve created the world’s first digital showroom powered by AI. The all-knowing host acts like a personal concierge who brings the Lotus Eletre to life with tailored answers based on your lifestyle and needs.
We’ve created the world’s first digital showroom powered by AI. The all-knowing host acts like a concierge who brings the Lotus Eletre to life with tailored answers based on your lifestyle and needs.
Redefining exclusivity
Redefining exclusivity
Redefining exclusivity
In a digital era, exclusivity lies in physical objects. Instead of creating an avatar or a persona, we decided to show the real Lotus Eletre and bring the AI host to life with a light ring installation built with contemporary artist, composer and director Boris Acket.
In a digital era, exclusivity lies in physical objects. Instead of creating an avatar or a persona, we decided to show the real Lotus Eletre and bring the AI host to life with a light ring installation built with contemporary artist, composer and director Boris Acket.
In a digital era, exclusivity lies in physical objects. Instead of creating an avatar or a persona, we decided to show the real Lotus Eletre and bring the AI host to life with a light ring installation built with contemporary artist, composer and director Boris Acket.
Converting the conversation
Converting the conversation
Converting the conversation
Converting the conversation
To contextualise every answer, the AI remembers your questions and interests. If a question indicates interest in converting, the AI presents the customer with the best next action — like a test drive, offering a showroom locator or contacting Lotus.
Experience it for yourself.
To contextualise every answer, the AI remembers your questions and interests. If a question indicates interest in converting, the AI presents the customer with the best next action — like a test drive, offering a showroom locator or contacting Lotus.
Experience it for yourself.
To contextualise every answer, the AI remembers your questions and interests. If a question indicates interest in converting, the AI presents the customer with the best next action — like a test drive, offering a showroom locator or contacting Lotus.
Experience it for yourself.
To contextualise every answer, the AI remembers your questions and interests. If a question indicates interest in converting, the AI presents the customer with the best next action — like a test drive, offering a showroom locator or contacting Lotus.
Experience it for yourself.