Transforming Tikkie into the spark for group fun

Transforming Tikkie into

the spark for group fun

Transforming Tikkie into
the spark for group fun

Tikkie

The challenge

Tikkie, the iconic Dutch payment app for settling up after a night out, introduces Groepie — a new tool for planning group fun up-front. How can we introduce Groepie during the winter sports season in a fun, impactful way?

Tikkie, the iconic Dutch payment app for settling up after a night out, introduces Groepie — a new tool for planning group fun up-front. How can we introduce Groepie during the winter sports season in a fun, impactful way?

Our solution

Our solution

Every crew has that one friend who always tosses out fun ideas. However, costs can be a buzzkill, but when expenses are split up-front, it's easier to let the good times roll. Our campaign speaks right to that friend, making it easy to throw new plans into the group.

Activation

Paying in a crowded apres ski bar will leave you short of hands, so we introduced a 'muts-have' (Dutch pun intended) with a handy pocket for your debit card that everyone could win for their crew.