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7 years itch

Client: Samsung
Agency: Leo Burnett

Develop a movie which makes clear why the Samsung S-UHD television is the TV of the future. And  create a reason for people to replace their old television.

It is a well known phenomenon. After a seven-year relationship, you start to get a bit tired of each other. The enthusiasm wears off, irritations take the upper hand and you start to look further… The same goes for your television. Your inner you wants to part from you TV. Therefore you need someone who leads by example.

30″ version

60″ version

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