Stuff we've made

Financiƫle uitbuiting ouderen

Client: Rijksoverheid
Agency: Publicis

Generate national awareness for financial exploitation of the elderly, causing people to talk about it

When people do groceries for and elderly person, they are often not aware of the fact that they sometimes pay their own products with the debit card of that elder person. Unintentionally they are also guilty of financial abuse of the elderly.

That is why we created a PR/Guerilla stunt right at the heart of the ‘crime’, in the supermarkets brochures. We play with the bonus design language from the stores to create awareness for financial abuse of the elderly at supermarkets.

Supermarket Brochure – Jumbo
dm-pack

Supermarket Brochure – Albert Heijn
outdoor

Supermarket Brochure – Jumbo
dm-pack

Instore POS
dm-pack

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