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elderly financial abuse

Client Ministry of Health, Welfare and Sport
Agency 
Publicis Amsterdam

Generate national awareness for elderly financial abuse

Although massively underreported, financial exploitation is an increasing form of abuse among ageing adults, particularly those with cognitive impairments such as Alzheimer’s disease or other types of dementia. It is often called “the crime of the twenty-first century.

It starts unnoticed at the supermarket. People think that it doesn’t hurt when you pay some of your own groceries with the debit card of your granny. Worse still, people don’t even know that they are guilty of an actual crime. So we’ve introduced a special offer that looks like a steal to you, but for you granny it’s far from a good deal.

Supermarket Brochure – Jumbo

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Supermarket Brochure – Albert Heijn

outdoor

Supermarket Brochure – Jumbo

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Instore POS

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