Stuff we've made

riddle room

Client AccorHotels Group
Agency
Roorda

Engage millennials with the hotel brands of the AccorHotels Group

AccorHotels Group offers more than 128 hotels in the Benelux, spread over 10 hotel brands varying from budget design hotels to iconic luxurious five-star hotels. So what’s the problem? The customers are mainly 45 plus, AccorHotels needed to attract a younger audience.

We’ve created the Riddle Room, a highly addictive Facebook Messenger game. A room filled with riddles that shows up in another hotel for a three day period. Solve the riddles and get to know more about the hotel and its location. Can you guess in which of the 128 AccorHotels the Riddle Room is?

case video

 

The results exceeded all our expectations! 14.236 participants, 43% played two or more Riddle Rooms and the average time spent per Riddle Room was more than 15 minutes.

 

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Riddle Room Gameflow