Stuff we've made

Rescue One

Client: HTC
Agency: Concept work for Selmore

Creating brand value for a networked culture.

A phone accident feels like a terrible thing, because it disconnects you from everything you need? But the worst part is: you are stuck with an expensive contract and an old or secondhand phone as a replacement. This is a perfect opportunity for HTC, to activate people to try a HTC smartphone.

We created HTC Rescue One, the first phone emergency service without the need of an insurance or a subscription. HTC replaces your damaged phone within 24 hours and saves you with the new HTC One for a small monthly fee (lease).

HTC Rescue One


Online platform

Advertising in public toilets

Advertising at central station

Advertising & stand at Lowlands festival