Stuff we've made


Client: Mona
Agency: Selmore

Introduce the Mona Fanpage with a campaign that make people smile, talk about and
become fan of Mona on Facebook.

We created Balvallah, a Facebook event to celebrate the launch of the Mona Fanpage.
An event with over six thousand balls that were going to be dropped above Mona desserts cups with
the names of the new fans. New fans could submit their name in the run up to the event. And after this…
the fun really started! We surprised the fans with making-off posts in which we revealed that it was going to happen…in real-life. The result: an overload of reactions and over 20.000 new fans.

Balvallah Recap

Facebook posts & conversations

Making off video post

Facebook tab