Stuff we've made


Client Mona
Agency Selmore

Launch Mona’s Facebook page in a way that make people smile and talk about and

To launch Mono’s Facebook page, we created a kick-off event with over six thousand colourful balls. All the balls were set to be dropped in Mona desserts cups with the names of the new fans in it. New Facebook fans could simply submit their name in the run-up to the launch. And after this… the fun really started! We surprised the fans with making-off posts in which we revealed that it was going to happen…in real-life. The result: an overload of reactions and over 20.000 fans.

Balvallah recap

Facebook posts & conversations

Making off video post

Facebook tab

“I never expected this to be a real-life event. Amazing, what an effort!”

Susan on Facebook