Stuff we've made

Maffe Lijst

Client: De Bijenkorf
Agency: Selmore

Promote the special offers in the run-up to
‘Mad Marathon’ sales event of ‘de Bijenkorf’.

The ‘Mad Marathon is all about desire, the desire for beautiful brands and products. De Bijenkorf asked people to create their wishlist and challenged them to conquer all their products with the ‘Mad list’ game. With an animal like character that reflected their desire (their greed) people battled for the things they desired. And the players who completed their ‘Mad List’ could actually win all their products.