Stuff we've made

maffe lijst

Client De Bijenkorf
Agency Selmore

Promote the Mad Marathon’s special offers in the run-up to sales event.

The ‘Mad Marathon is all about desire, the desire for beautiful brands and products. So we asked people to create their wishlist and challenged them to conquer all their products with a highly addictive game. The ‘Mad list’. An animal-like character reflected the desire (the greed) and every contestant had to battle to collect all the things they desired. The players who completed their ‘Mad List’ could actually win all of their products.

Case video (Dutch)

Battle flow

“Oh no! The Mad List ended. Now what? Rehab?”

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