Stuff we've made

Fred's Afscheid

Client KPN Het Net
Agency Lowe/Draftfcb

Give a loved Dutch brand and advertising icon a worthy goodbye

Het Net was one of the biggest internet providers in the Netherlands before it merged into KPN. When Het Net disappeared, it was also the end of ‘Fred van Het Net’, who had been the face of the brand for over 10 years. So he deserved a worthy goodbye. Therefore he invited everybody at his ‘home’ at Het Net and there we gave everything away. Literally everything!


Introduction movie

Winners movie

Campagne website

Media