Stuff we've made

Fred's Afscheid

Client: KPN Het Net
Agency: Lowe+Draftfcb

A worthy say goodbye of a Dutch brand
and advertising icon.

Het Net was one of the biggest internet providers in the Netherlands, before it merged into KPN. When Het Net disappeared, it was also the end of ‘Fred van Het Net, who had been the face of the brand for over 10 years. So he deserved a worthy say goodbye. Therefore he invited everybody at his ‘home’ at Het Net and he gave everything away. Literally everything!

Introduction movie

Winners movie

Campagne website