Stuff we've made

Dwaze Rij

Client: De Bijenkorf
Agency: Selmore

Promote the yearly sales event ‘Three Crazy Days’ online and recruit Facebook fans.

The immense queue in front of ‘de Bijenkorf’ at the start of the ‘Three Crazy Days’ became digital with this highly addictive game. Everybody could take place in ‘The Crazy Queue’ with only one goal: Get in front! The first position gave first access to ‘de Bijenkorf’ with 1000 euro shopping money.