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Client De Bijenkorf
Agency Selmore

Promote the De Bijenkorf’s sales event ‘Three Crazy Days’ and recruit Facebook fans.

Every year, people are queuing up in front of De Bijenkorf for the special offers from the ‘Three Crazy Days’. So we decided to give people the opportunity to skip the real-life queue, by winning in the digital version of the immense queue. Everybody could take place in ‘The Crazy Queue’ with only one goal: Get in front! The first position gave first access to ‘De Bijenkorf’ with 1000 euro shopping money.

Case video


“What a game! I even set my alarm to play during the night.”

Marieke on Facebook