Stuff we've made

Afscheid Praatpalen

Client: Rijksoverheid
Agency: Roorda

Let people know the emergency beacons are dissapearing

Last words for a dutch icon alongside the highway.
If you’ve meant so much to Dutch motorists in all those years, then you deserve a special gratitude. Therefore, we asked famous dutch writers Nico Dijkshoorn, Sanne Wallis de Vries and Ronald Giphart to write beautiful last words for emergency beacons, and bring them in an ode to the yellow beacons.
The aim is to inform road users that all yellow voice stations will disappear permanently from July 1st. After more than 50 years, we will say goodbye to the yellow emergency beacon. It was an icon along the Dutch highway; A rescue buoy at bad luck. Here, many people have helped and could even tell their story.
The campaign was executed in film, radio and print.


Nico Dijkshoorn (dutch)

Sanne Wallis de Vries (dutch)

Ronald Giphart (dutch)

Newspaper Ad





Edwin Evers (dutch)